You may be thinking that you will be a failure in internet marketing just because your English teacher from high school gave you an ‘F’ for your bad grammar and simple vocabulary.
And to top it off, your dear teacher probably even said that you will never make it as a writer! I’m here to give you hope because you don’t need to be all that great in writing to make money online.
Don’t let your misconception scare you. To write successfully online, you don’t need a PhD in English. A lot of successful internet marketers don’t use ‘professional’ and ‘impressive’ English in their writing. And they AIN’T gonna start!
You may be protesting: “Yes however, by procuring a transcendent lexicon and capitalizing gargantuan resplendent words will galvanize people”
Did you understand that last sentence without spending 10 minutes with a dictionary? Did my big words impress you? Probably not, if I said that to you face to face, you probably thought I was an English obsessed weirdo!
You probably wouldn’t bother reading an article that uses those crazy words, unless you are a true masochist. And I can guess only a very small percentage of people enjoy reading something like that (if any).
You probably wouldn’t want to check up each individual word, so let me translate. It says: “Yes however, by having a great vocabulary and using big fancy words will impress people.”
Did you understand that? YES of course it’s so simple! And I’m guessing most people who can read English didn’t have to go the dictionary to understand that phrase. Let me explain a simple truth, we make most money by clear communication, not by complex confusion!
The clearer we can get our message through to our internet readers, the easier it is to sell to them and therefore make more money! That’s why you shouldn’t use professional and proper English in internet marketing all the time.
Additionally, using relax ‘everyday’ language with your customers gives off a feeling that they are talking to a real live human being, which works better when communicating through the internet. Don’t be some intimidating corporate robot that’s totally not relatable to them.
We want to make our writing so simple to understand that 99% of the population will know what we are offering. Forget impressing the 1% of the population that has a huge vocabulary, because they will certainly understand our writing also!
So for those of you that had a hard time getting an ‘A’ in English class, CONGRATULATIONS! You have an advantage over other internet marketers that are brainwashed into thinking that the best way of writing is to use ‘higher-level’ English (like me – darn it!).
You don’t have to break the bad habit of using overly ‘sophisticated’ English. So now you have no excuse for your sixth grade level English. For those of you who graduated with a PhD in English, CONGRATULATIONS! That shows dedication and commitment.
However, no one will understand you if you continue writing as you did for your more ‘sophisticated’ colleagues! Tone it down a little when you are working with your internet marketing business.
Why do you think major newspaper write in simple English? And why are the best selling magazines written in simple English?
Yup, you’ve guessed it. They write in simple English so that more people will understand their content and more people will buy! You can show off your ‘superior’ English to the few people who actually care.
So if you are guilty of having perfect ‘sophisticated’ English in your message, re-edit everything so that even the dumbest sixth grader will understand it. You’ll have messages that will be clear and more people will understand what the heck you are talking about!
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